Moving OOH (Fleet Ads)
Truck advertising packages including creative, install coordination, and route planning.
- High-visibility routes
- Local market focus (NZ)
- Simple monthly pricing
Moving OOH + Location Data Retargeting
Moving billboards, powered by location data.
We help brands capture real-world attention and follow up with digital campaigns to the people who actually saw your trucks.
Pilot‑ready
Hamilton / NZ
Privacy‑safe
Partner-supplied data
Zero disruption
Fleet routes unchanged
Live demo (concept)
A truck drives a premium route → we create time‑based exposure zones → we retarget co‑located mobile devices with ads.
This visualization is illustrative. Targeting uses privacy‑compliant partners and aggregated methods.
Tech-first OOH
Real-world reach you can follow up.
Routes stay the same — we add measurement + digital retargeting around them.
Don’t just buy impressions.
Turn physical attention into a digital audience you can reach again — and measure.
Bridge OOH → performance.
OOH builds awareness. Retargeting captures intent. Together, they convert.
Built for fleets.
Monetize unused white space with no disruption to routes, deliveries, or operations.
How it works
A simple, privacy‑safe pipeline from moving OOH to measurable outcomes.
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01
Route planning
We select high‑value routes by suburb, time, and business goals (brand lift, leads, store visits).
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02
GPS + time capture
Truck GPS pings generate a time‑stamped route record for the campaign period.
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03
Exposure zones
We convert routes into time‑based exposure zones (radius + time window) to model potential viewers.
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04
Audience creation
Using a compliant location-data partner, co‑located devices are matched into privacy‑safe audiences.
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05
Digital activation
We run Meta/Google campaigns to that audience — with creative aligned to what people saw on the road.
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06
Measurement
Report on reach, engagement, site actions, and lift — plus optional footfall-style metrics where available.
What’s different about Inarza?
We don’t stop at “impressions.” We build audiences from real-world exposure and follow up with digital campaigns.
Services
Start with one truck. Scale to a fleet. Add retargeting when you’re ready.
Signature
OOH → Retargeting
Convert exposure into a digital audience and run campaigns to the people who were there.
- Time‑based exposure zones
- Privacy‑safe audience creation
- Meta/Google activation options
Campaign Management
Creative + media management for launches, drops, openings, and lead-gen.
- Ad creative support
- Landing page suggestions
- Reporting + optimization
Hamilton / Waikato
Start with a small pilot.
1–2 trucks. 2–4 weeks. Clear learnings and a plan to scale.
Pilot concepts
Don’t have a case study yet? Start with a pilot built to prove ROI in 2–4 weeks.
Local Services Pilot
Tradies / home services in Hamilton suburbs. Track calls, form fills, and site visits.
Best for: leads
Retail Opening Pilot
Target exposure near the store area, retarget with offers, measure lift vs control areas.
Best for: foot traffic
Drop / Launch Pilot
Build hype on the road, retarget exposure for 7–14 days with urgency creative.
Best for: ecommerce
For fleets: monetize “white space”
If your trucks are mostly unbranded, you’re carrying unused inventory through premium routes every day.
Fleet Launching Soon
We are currently onboarding our first Hamilton fleet partner. Campaign photos and live route visuals coming soon.
Now onboarding first fleet partner
If you operate trucks in Hamilton or surrounding areas and have unused white space, we’re selecting 1–2 launch partners for our first public campaigns.
Apply to partnerBook a call
Tell us what you’re trying to achieve. We’ll suggest a pilot and next steps.